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is for
Systematic

Your brand management needs to be SYSTEMATIC.
Lack of a system leads to chaos in your image and confusion in the minds of your customers. It should include easy-to-use templates and graphic libraries so it’s hard not to project a clear, consistent image.

COW TIP:

An articulated brand vision and guidelines makes it easy to bring a new employee up to speed on your brand value.

Looks like too much work to me.

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