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is for Believable

The message associated with your “brand” image must be BELIEVABLE. Can you really deliver what your brand promises - be it speed, security, high-style, or any other attribute associated with your brand?

COW TIP:

Make sure you
can deliver
what you
promise.

Would you buy a "luxury" tractor from this guy?

The last time I saw him, he was wearing a sheepskin coat.

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