| Want a hardcopy of AbuLLard's ABCs? Buy the book...Click here.
You get not only the cartoons but a set of exercises to evaluate your own brand.
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 Brand Awareness Seminars
Turn the abstract concepts of branding into specific goals for your business. AbuLLard's seminars present the basics of branding in a way of students remember.
Our Services
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An entertaining talk that discusses the importance of branding in language anyone can understand. This talk presents the substantive issues around branding by using AbuLLard's ABCs to present a concept necessary to creating and maintaining a brand presence. Real life examples of are used to illustrate the "do's" and "don't's" of branding.
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| Target Audience: |
Anyone interested in Brand Management |
| Benefits: |
Memorable techniques for measuring your brand value. |
| Availability: |
Contact us to arrange a class. |
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A seminar introduces the importance of creating a clearly identifiable brand image and concisely articulating a brand message. The means needed to maintain the brand image and message throughout a company are also presented. The CattLeLogos Method™ Image-Message-Means ™ together with the CattLeLogos Metrics™ form the basis of this course.
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| Target Audience: |
Entrepreneurs and Small Businesses |
| Benefits: |
Identification of brand strengths and weaknesses, as well as techniques to make it easy for everyone in the company to enhance the brand promise. |
| Availability: |
Contact us to arrange a class. |
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Working sessions that enable senior management to distill key corporate objectives into a strong brand platform that aligns external messages with operational procedures. We assist you to evaluate your company, your products, your customers, and market trends to develop a coherent marketing communications plan.
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| Target Audience: |
Senior management interested in developing a strong brand platform both internally and externally. |
| Benefits: |
Clear consistent marketing messages understood and supported by the entire organization. |
| Availability: |
Contact us to arrange a class. |
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A short seminar presents the relationship between a good brand and strong public relations. A strong brand is made up of easily recognized brand image and a clear brand message. Once these exist, it is easier to develop marketing materials and achieve publicity. Examples of how to develop a brand image and message are presented as well as techniques for achieving publicity on a limited budget. Examples of successful companies are also presented along with how their brand enhances their ability to publicize their products and services.
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| Target Audience: |
Entrepreneurs and Small Businesses looking to "spread the word" about their business without a big time budget. |
| Benefits: |
Learn the techniques to lower the cost of public relations. |
| Availability: |
Contact us to arrange a class. |
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Explore all the ways technology has changed how brands are created, managed and projected in the marketplace. Understand the impacts and effective use of desktop publishing, "e-branding" techniques — e-zines, blogs, and web sites, and how technology can work for or against you in reaching the consumer.
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| Target Audience: |
Entrepreneurs and Small Businesses |
| Benefits: |
Understanding how everyday technology impacts your brand. |
| Availability: |
Contact us to arrange a class. |
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